Value Intelligence for Private Business

Measure what makes a business worth more.

Chrem is an evidence-backed platform that helps private businesses and their advisors measure value, prove readiness, and improve the drivers that matter most — before a sale, financing event, or transition.

The Problem

Private businesses lack a clear system for measuring value.

Most owners don't know what drives the worth of their business. Most advisors don't have a repeatable framework to show them. The result is missed opportunities, weaker exit outcomes, and preventable value erosion.

Business Owners

Owners often lack:

  • Clean operating and financial data
  • Visibility into what buyers, lenders, and advisors care about
  • A structured way to reduce founder dependence
  • A way to track whether the business is becoming more transferable

Advisors

Advisors also lack:

  • A standardized readiness workflow
  • A repeatable scoring framework across clients
  • A way to justify recommendations with evidence
  • A lightweight system for quarterly reassessment
How It Works

Evidence in. Intelligence out.

Chrem turns your business documents and data into a structured, evidence-backed view of value — with scores, ranges, and a clear action plan.

Upload Evidence

Submit financials, operational data, customer records, and documentation. Chrem AI™ extracts, normalizes, and reconciles the data across sources.

Score & Analyze

Chrem produces a value driver score, an evidence confidence score, and an indicative valuation band. Every output shows its assumptions and sources.

Improve & Monitor

Get a prioritized action plan. Track changes over time with quarterly reassessments. See which improvements actually move the needle on value.

Chrem Audit

For established businesses

Chrem Audit™ is the full-depth assessment for businesses ready to understand their worth. It produces an indicative valuation band, a value readiness score, and an evidence-backed action plan — the kind of structured output that advisors, lenders, and brokers actually need.

Every score is tied to uploaded evidence. Every assumption is visible. The confidence level directly affects the width of the valuation range — no high-confidence output with incomplete data.

Key outputs
  • Indicative valuation range
  • Value readiness score
  • Evidence confidence score
  • Missing evidence list
  • Top improvement actions
  • Exportable lender/broker-ready summary

Chrem Foundations

For businesses under 3 years old

Young businesses don't need a precise valuation — they need a compass. Chrem Foundations™ helps newer companies build durable, transferable value from the start. It reduces founder dependence early and catches value-destroying habits before they compound.

The promise isn't "know your worth." It's: build a more valuable business, stay on track, and grow in the right direction before a formal exit process ever begins.

Key outputs
  • Value trajectory score
  • Transferability score
  • Operational maturity score
  • Risk flags
  • Next 3–5 prioritized actions

Chrem AI

Your evidence-backed analyst

Chrem AI™ is the intelligence layer across the platform. Ask questions, run scenarios, and get plain-English explanations — all grounded in your company's actual evidence. It never invents data, never produces uncited claims, and never operates as a black box.

Think of it as an analyst that has read every document you've uploaded, can reconcile contradictions across them, and always shows its work.

Core capabilities
  • Document extraction & reconciliation
  • Score explanations with citations
  • Scenario analysis
  • Missing evidence alerts
  • Prioritized next actions
Who It's For

Built for advisors. Designed for owners.

Chrem works for both sides of the value equation — the professionals who guide businesses and the owners who run them.

Advisors

Each advisor brings multiple companies. Chrem gives you a repeatable, evidence-backed workflow across your entire portfolio.

  • Fractional CFOs
  • Exit-planning consultants
  • Business brokers
  • Boutique valuation firms
  • M&A advisors
  • Transaction-prep specialists

Business Owners

Employer SMBs — typically 10 to 100 employees — that are profitable or near-profitable, owner-led, and likely to seek financing, transfer, or sale within 12–36 months.

  • B2B services
  • Agencies
  • Software-enabled services
  • Distribution
  • Field services
  • Light manufacturing
Why Now

The timing is right.

Succession pressure is real. Technology is finally ready. And the market is underserved.

52%
of U.S. employer businesses are owned by people 55 or older
Gallup, March 2025
74%
of employer-business owners plan to sell or transfer ownership
Gallup, March 2025
$45B
in SBA 7(a) and 504 loans in FY 2025 — buyers need lender-ready businesses
SBA, FY 2025

AI now makes document extraction, normalization, and question-answering practical at scale. But Chrem's moat isn't AI — it's structured evidence, recurring assessments, and calibrated scoring that improves over time.

What We Measure

Six dimensions of business value.

Chrem scores each dimension independently, then produces an overall value driver score, an evidence confidence score, and an indicative valuation band.

Financial Quality

Revenue trend, normalized earnings stability, working capital health, cash conversion, and debt burden.

Revenue Quality

Customer concentration, recurring revenue, retention behavior, contract durability, and pricing power.

Owner Independence

Owner-linked revenue, owner-linked operations, management depth, delegated authority, and SOP coverage.

Operational Resilience

Supplier concentration, process maturity, quality consistency, service reliability, and capacity visibility.

Market Position

Niche strength, growth profile, customer mix, brand reputation, and competitive differentiation.

Risk & Compliance

Litigation exposure, cyber hygiene, contract assignability, lease and debt constraints, and key-person dependence.

About

About Chrem

Chrem is an evidence-backed value intelligence platform for small and midsize private businesses. It helps companies and their advisors answer four questions: What is this business likely worth? Why? Which factors are increasing or depressing value? And what should the company do next?

Chrem helps businesses become more valuable — not just estimate value. Every score, range, and recommendation is grounded in uploaded evidence, with visible confidence levels and cited sources.

Chrem is a product of KLETO LLC.

Contact: hello@chrem.net

FAQ

Frequently asked questions

Chrem is an evidence-backed value intelligence platform for small and midsize private businesses. It helps companies and advisors understand what a business is likely worth, why, and what to do next to improve value, transferability, and resilience.
No. Chrem provides an indicative valuation range supported by evidence and assumptions. It is valuation support software, not a certified appraisal. For formal valuations, work with a credentialed appraiser.
Chrem serves two audiences. Advisors — fractional CFOs, exit-planning consultants, business brokers, boutique valuation firms, and M&A advisors — use it across their client portfolios. Business owners — typically employer SMBs with 10–100 employees — use it to understand and improve their company's value drivers.
Chrem Audit™ is for established businesses. It produces an indicative valuation band, a value readiness score, and an evidence-backed action plan. Chrem Foundations™ is for businesses under three years old. It focuses on building durable, transferable value early — before a formal exit process.
Chrem AI™ extracts data from uploaded documents, reconciles contradictions, explains scores in plain English, and answers questions using your company's evidence only. It does not invent data or replace the deterministic scoring framework.
For a quick assessment, basic financials and operating details are enough. For an evidence-backed baseline, Chrem ingests tax returns, monthly P&Ls, balance sheets, customer data, operational KPIs, and documentation of intangible assets. The more evidence you provide, the higher the confidence score.
Chrem is currently in development. Join the waitlist to get early access and updates.
Chrem is a product of KLETO LLC.

Get early access to Chrem.

Chrem is currently in development. Join the waitlist to be among the first to measure, prove, and improve your business value.